These are spec projects — work I designed to demonstrate what I'd build for clients in these industries. No client relationship existed.
Mobile-first booking experience for a mid-range restaurant group. Focused on reducing friction from intent to confirmed reservation — conversion-optimised layout, real-time availability, and a checkout that fits in a single thumb scroll.
Trust-first landing page for a boutique law firm. Strategic placement of social proof, clear practice area messaging, and a lead-capture form that qualifies enquiries before they reach the desk. Designed to convert cautious, high-consideration visitors.
Multi-step onboarding flow for a B2B SaaS tool. Progressive disclosure of complexity, contextual tooltips, and activation checkpoints that guide new users to their first value moment — without overwhelming them with features they are not ready for.
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